🥁   Grammy-Winning Musician  ·  19 Active Brand Deals  ·  Dr. Dre · Eminem · Bruno Mars   🥁

The Musician's Definitive Guide to Brand Deals

The Endorsement
Playbook

19 active endorsements. 30 years. Every lesson — in under 30 pages.

I played on records with Dr. Dre, Eminem, and Bruno Mars. I invented the Clap Stack. And I built 19 brand partnerships from scratch — with companies like DW, Universal Audio, Roland, and more.

This is exactly how I did it.

Grammy Winner DW Drums Artist 19 Active Deals Inventor · Clap Stack

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The Endorsement Playbook by Trevor Lawrence Jr.
19
Active Brand Deals
30+
Years in the Industry
20
Focused Chapters
$27
One Time, Yours Forever
1
Grammy Award
The Endorsement Playbook Cover

About This Playbook

Everything I Know.
Nothing I Held Back.

Most musicians spend their entire careers chasing endorsements and getting nowhere. They send cold emails that get ignored. They go to NAMM and talk to the wrong people. They approach companies before they're ready — and never recover from that first impression.

I made every one of those mistakes. And then I figured out what actually works. This playbook is the system I built over 30 years — condensed into under 30 pages you can read in one sitting and use the same week.

One deal can save you $1,000+ per year in gear costs. This pays for itself the first time you use it.

Get The Playbook — $27

Look Inside

Real Pages.
Real System.

Here's what the actual playbook looks like. Every page has a purpose. No padding, no filler.

What You'll Walk Away With
What You'll Walk Away With
Rules of Engagement
Rules of Engagement
2026 Endorsement Landscape
2026 Endorsement Landscape

What's Inside

20 Chapters.
Zero Fluff.

The 4-Tier Endorsement Ladder

Exactly which tier to ask for — so you stop underselling yourself from day one.

7 Rules of Engagement

The rules that separate artists who land deals from artists who get ignored.

How to Navigate NAMM

The strategy most musicians never figure out — and the mistakes that kill deals before they start.

The Real Email Template

The exact outreach approach that gets responses from gear companies at every level.

The 2026 Endorsement Landscape

How AI screening, post-pandemic budgets, and social media changed what brands actually want.

When You're Actually Ready

The honest checklist — because approaching too early is worse than not approaching at all.

Publishing & Production Income

The business side that most musicians ignore — and how to build real, diversified income streams.

My Brand Partners Chapter

Every company I work with, exactly what I get, and why each relationship exists.

The Math

$27

One entry-level endorsement deal — even a 30% discount program on DW, Roland, or Universal Audio — saves you $300 to $1,000+ per year. This playbook pays for itself on the first deal you land.

Get Instant Access — $27

Proof This Works

19 Active Endorsements.
Here's Who.

These aren't past deals or one-time partnerships. These are active relationships I hold right now — built using everything in this playbook.

DW Drums Universal Audio Remo Roland Vater Percussion Latin Percussion Warm Audio Istanbul Cymbals + 11 More in the Playbook

Common Questions

What People Ask
Before They Buy

I'm not famous enough to get endorsed.
Most endorsements don't require fame — they require the right approach. The 4-tier ladder in Chapter 3 explains exactly where to start based on where you actually are right now.
I already reached out and got no response.
Cold outreach fails 95% of the time. Chapter 9 covers the relationship-first system that actually converts — and why the timing and framing matter more than the email itself.
Is under 30 pages really enough?
Most musicians never finish a 200-page book. Every page here has a job. Chapter 1 through 20 — no filler, no padding, no stories that don't teach you something actionable.

You've Read This Far

Stop Leaving
Gear Money
on the Table.

Under 30 pages. One time. Everything that works — from someone who has 19 active deals to prove it.

$27  ·  One Time  ·  Yours Forever

Get Instant Access — $27